ZestW

Sometimes when an Instagram influencer shows off a new dress or a new top or a new pair of shoes, you really need to rush out and snap it up as soon as physically possible.

But when FIVE Instagram influencers are rocking said garment, well, you can just forget it. You've got no chance, love. That's what happened when The Frugality, Josie ldn and Olivia Laura (and the rest!) all rocked a River Island long white dress looking all gorgeous, which is standard. It instantly sold out online and in store and now we're weeping as we type this. It's nowhere to be seen.

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